#08 – Health & Fitness Advertising – Buzzdwords
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It’s January which means it’s nothing but ads on how to diet, diet, DIET! (Ahhh!) Health and fitness ads are everywhere from your favorite news site to social media.
If anything needs to be cut out of our diet in 2021 it’s diet culture and the promotion of it.
That’s not to say it’s all been bad. With the aftermath of 2020, we’ve seen some large brands in the fitness industry take a positive approach to their marketing efforts. (Looking at you Peloton!)
You want to get healthy and fit in 2021? Girl, get it! But put down that nasty detox drink and start getting healthy the healthy way. This is not about smaller waistlines. this about strong, healthy bodies.
Our guest, Corey Digman, answers our fitness questions and talks about the ups and downs of owning a small business.
Meet The Guest
Corey Digman, Owner & Trainer at Digman Fitness LLC
Corey Digman is the owner and trainer at Digman Fitness LLC in Madison, WI. He likes to have fun with strength and conditioning finishers with his clients as well as help with corrective exercise needs when necessary. When Corey isn’t training he enjoys research as well as a good unsolved mysteries episode on Netflix.
Sparkling Blood Orange Virgin Mimosa
Ingredients
- Orange Juice
- Sparking Blush
- Bai Bubbles Jamaica Blood Orange
Make It At Home
- Use whatever glass brings you joy
- Mix 2 parts OJ, 1 part Sparkling Blush
- Top with Bai Bubbles
As always, please drink responsibly.
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Citations
- https://www.forbes.com/sites/martyswant/2020/10/06/new-peloton-campaign-features-real-riders-for-the-first-time-rather-than-actors
- https://investor.onepeloton.com/static-files/0160c736-f0d2-400a-8a20-6f6fc3f85659
- https://blog.onepeloton.com/shonda-rhimes-partnership/
- https://instapage.com/blog/beachbody-post-click-experiences
- https://www.lesmills.com/us/clubs-and-facilities/research-insights/case-studies/2020-vision-10-trends-set-to-shake-up-fitness-in-the-year-ahead/
- https://www.lesmills.com/us/clubs-and-facilities/research-insights/audience-insights/marketing-to-millennials-on-social-media/
- https://www.glofox.com/blog/10-fitness-industry-trends-that-could-define-2020/
- https://www.forbes.com/sites/richardkestenbaum/2019/11/20/the-biggest-trends-in-gyms-and-the-fitness-industry/
- https://www.buzzfeednews.com/article/laurenstrapagiel/diet-culture-phrases-to-avoid
- https://blogs.scientificamerican.com/food-matters/the-marketing-diet-want-to-lose-weight
Buzzdwords 