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On this episode of Buzzdwords, we go over 10 things you may have missed in marketing this month (Aug. 2021).
Instagram said “Swiper! No swiping!” as they look to get rid of the Swipe Up Story and replace it with a link sticker. The update should allow users to share Stories with link stickers.
TikTok had several made headlines several times this month. Taylor Swift finally joined the platform, surpassing 1.8M followers and 10M views within the first 48 hours.
The #MilkCrateChallenge is causing injury across the U.S. (and or globe, who knows) with morons trying to scale milk crates successfully. (Spoiler: they never are).
While the FDA approves of milk, it does not support the challenge.
University of Alabama Rush Week (#BamaRush) took over TikTok for two solid weeks with freshmen taking to the platform to show off their Outfit Of The Day (#OOTD) and the entire rush process. Jewelry brand Kendra Scott was able to “cash” in on the unforeseen attention by creating some #RushWeek videos of their own, increasing site traffic over 17%.
While it may not shock you that most of these sorority hopefuls are thin and white women, it might shock you to know that the University of Alabama only officially desegregated their sororities in 2013. Yes, you read that correctly. Former Phi Mu president – and the first ever Black president – Marissa Lee went viral with her take on the subject.
Getting away from TikTok, Ulta Beauty finally makes its Target debut. Tony Hawk donates his blood to charity via a skateboard collab with Liquid Death. OnlyFans pulls an Uno Reverse Card on their adult content ban after major backlash. And, Lyft offers rides in Weinermobiles.
For anyone who’s ever wondered why McDonald’s even bothers to have an ice cream machine when they NEVER work. Mystery semi-solved. To get all the dirty details, check out Johnny Harris on YouTube.
The good news is McDonald’s (franchisees) can now legally repair their own ice cream machines. To find out if your local McDonald’s ice cream machine is working, check out mcbroken.com.
And last, but never least, is Taco Bell appointing Lil Nas X as their Chief Impact Officer. This is on the heels of their recent partnership with Cashmere as their new cultural agency and their effort to “deeply integrate culture into its brand strategy”.
Listen to the episode for all the good banter. You can find us online here or wherever you listen to podcasts.
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