#22 – Scary Good Marketing

Player not working? Listen online here or wherever you listen to podcasts! In this deliciously nostalgic episode, Kelly and McKenna cover the serial good marketing of Halloween cereal! From the origins of The Monster Cereals to their first TV commercial, we talk Count Chocula fun facts and how General Mills has shifted their marketing strategyContinue reading “#22 – Scary Good Marketing”

#13 – You’re Just Jelly (National Jelly Bean Day)

Having trouble with the player? Listen here. It all started with a business card… Today – April 22 – is National Jelly Bean Day! And, coincidentally – and, yes, we mean an actual coincidence – this episode is all about Jelly Belly. It all started with a business card that Kelly received ~10 years agoContinue reading “#13 – You’re Just Jelly (National Jelly Bean Day)”

#10 – Crisis Communication Plans: A Worthwhile Headache

Player not working? Listen online here or wherever you listen to podcasts! Crisis communication planning is usually not on the list of “favorite things to do.” Favorite thing or not, though, it’s vital for any brand to be prepared in a worst-case scenario. Take it from Tylenol: when seven otherwise healthy people dropped dead inContinue reading “#10 – Crisis Communication Plans: A Worthwhile Headache”