#06 – 2020 Holiday Marketing: Not Cancelled

Player not working? Listen online here or wherever you listen to podcasts! Nothing says “holiday cheer” like shopping, material exchange and capitalism. 2020 has been one giant dumpster fire. I think we can all agree on that. A few things that haven’t been cancelled by the pandemic – at least here in the U.S. –Continue reading “#06 – 2020 Holiday Marketing: Not Cancelled”

#01 – You Just Did What?

Inspiration can come from the darkest of places… Everyone knows the Nike trademarked slogan, JUST DO IT. Created by Weiden+Kennedy founder Dan Weiden in the 1980’s, these three simple words helped increase Nike’s share of the sports shoe industry from 18% to 43%. But have you ever considered where that came from? A brainstorming sessionContinue reading “#01 – You Just Did What?”