Tag Archives: Brand

Inspiration can come from the darkest of places… Everyone knows the Nike trademarked slogan, JUST DO IT. Created by Weiden+Kennedy founder Dan Weiden in the 1980’s, these three simple words helped increase Nike’s share of the sports shoe industry from 18% to 43%. But have you ever considered where that came from? A brainstorming sessionContinue reading “#01 – You Just Did What?”