#17 – Women in Marketing: Kristina Prusnek

Player not working? Listen online here or wherever you listen to podcasts! On this episode of Buzzdwords, we talk with Kristina Prusnek of Airbnb. We dive in to participating in professional organizations – particularly the American Advertising Federation and how it played a role in her career and life – and the non-linear path toContinue reading “#17 – Women in Marketing: Kristina Prusnek”

#13 – You’re Just Jelly (National Jelly Bean Day)

Having trouble with the player? Listen here. It all started with a business card… Today – April 22 – is National Jelly Bean Day! And, coincidentally – and, yes, we mean an actual coincidence – this episode is all about Jelly Belly. It all started with a business card that Kelly received ~10 years agoContinue reading “#13 – You’re Just Jelly (National Jelly Bean Day)”

#01 – You Just Did What?

Inspiration can come from the darkest of places… Everyone knows the Nike trademarked slogan, JUST DO IT. Created by Weiden+Kennedy founder Dan Weiden in the 1980’s, these three simple words helped increase Nike’s share of the sports shoe industry from 18% to 43%. But have you ever considered where that came from? A brainstorming sessionContinue reading “#01 – You Just Did What?”